07/08/2026 02:00
KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Global cosmetics brand KATE will launch “KABUKE: Break Convention,” an international campaign drawing on elements of Kabuki, the traditional Japanese performing art. The campaign debuts on Wednesday, July 8, 2026. As part of the rollout, KATE will introduce two products that embody the campaign’s aesthetic—the KATE Smooth Fit Pressed Powder and KATE Real Shading Stick—available beginning Saturday, July 25, 2026, in Japan and across major Asian markets, including Taiwan, Hong Kong, Thailand, Mal...